Natural Food Color - Food n Beverage

Food coloring, or color additive, is any dye, pigment or substance that imparts color when it is added to food or drink. They come in many forms consisting of liquids, powders, gels and pastes. Food coloring is used both in commercial food production and in domestic cooking. Due to its safety and general availability, food coloring is also used in a variety of non-food applications including cosmetics, pharmaceuticals, home craft projects and medical devices.

People associate certain colors with certain flavors, and the color of food can influence the perceived flavor in anything from candy to wine. Sometimes the aim is to simulate a color that is perceived by the consumer as natural, such as adding red coloring to glacé cherries (which would otherwise be beige), but sometimes it is for effect, like the green ketchup that Heinz launched in 1999. Color additives are used in foods for many reasons including

• offset color loss due to exposure to light, air, temperature extremes, moisture and storage conditions
• correct natural variations in color
• enhance colors that occur naturally
• provide color to colorless and "fun" foods

Without color additives, colas wouldn't be brown, margarine wouldn't be yellow and mint ice cream wouldn't be green. Color additives are recognized as an important part of practically all foods we eat

Natural Food Colours are dyes or pigments extracted from natural sources like vegetables, plants and insects. If extracted with care, these Colours can provide versatile colouring application with safe usage in different types of Food Products.

Since last 25 years, Aarkay has been manufacturing Natural Food Colours made strictly from plants and vegetables which serve the needs of a variety of Food and Beverage Industries.

These colours are used to give visual appeal and colour uniformity & consistency to Food and Beverages. Visit www.aarkayfoods.in for more information

Aarkay offer following range of natural food color

·    Annatto Colour

·    Curcumin Colour

·    Safflower Yellow Colour

·    Chlorophyll Colour

·    Red Beet Root Colour

·    Anthocyanin Colour

via freearticles.mohul.com